Complete Website Overhaul

The Loop 287 church of Christ in Lufkin, TX had an efficient, yet out-of-date site constructed using code around 2007. With over 3,000 files that needed to be transferred and optimized, plus a full redesign, social media management, paid advertisement, and e-mail communication channels installed, this project remains one of our most ambitious to date.

ClientLoop 287 Church of ChristContactKyle CampbellYear2019Share:

Project Highlights

  • Transferred 3,000+ files to new site
  • Optimized for Search Engines
  • Increased Social Media Visibility
  • Utilized Facebook Ads to Drive Awareness
  • Cut Costs By Moving Bulletin to Online Delivery

02Our Approach

We wanted to create a custom site that really showcased the family atmosphere that Loop 287 embodies. The church also had a massive library of resources that would not only help drive traffic, but could also serve as a virtual “library” for online visitors. 

After the site was constructed, we worked with a professional designer to craft a logo that the church could use on all appropriate branding, and, along with pictures that the church took during a real worship service, the finished product showed

a commitment to truth, family, and God.

The church also wanted to replace their physical bulletin, which had nearly 900 monthly recipients. An online mail service was set up that dramatically cut costs and increased speed of delivery, and Loop 287 has since been able to re-allocate that money to increase preacher support as well as paid advertisements that increase awareness in the local area. Search results have increased, Facebook engagement has skyrocketed, and the Loop is well positioned to capitalize on potential leads.

Screen Shot 2020-03-27 at 6.23.38 AM
Screen Shot 2020-03-27 at 6.24.35 AM
Screen Shot 2020-03-27 at 6.24.02 AM

The Result

Inside of a month, we were able to redesign this site from the ground up and transfer years of sermons, articles, and commentaries to their new online home. Behind the scenes, we also optimized the site for search engines, setting appropriate on-site SEO, claiming and optimizing the Google listing, and other tasks.

This church also wanted help with their social media management. We doubled their like count, while also increasing engagement. Using paid ads, this church has also been able to build up an e-mail list of potential contacts in the immediate area that the preacher is now able to contact directly.

“Diakonos Marketing really gave us direction and purpose when it came to our online presence. I would’ve been lost as to how to reach the next generation without them.”

Kyle Campbell

Kyle Campbell

Preacher - Loop 287 Church of Christ - Lufkin, TX

Diakonos Marketing © 2020. All Rights Reserved.