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What are Backlinks?

What are Backlinks?

The content is written, the keywords are optimized, so you throw your blog article up on your website and wait for the traffic to start rolling in.  And then you keep waiting. And then you wait some more. And you still wait. Before you know it, 30 years have...
Why Your Church Needs a Blog (and How to Start One)

Why Your Church Needs a Blog (and How to Start One)

I’m not exaggerating when I say that out of all the different parts of your website – About Us, Sermon videos, contact information, etc – the single most important page will be your blog. That may seem like a stretch, but stay with me. Your blog is part of...
What is a Keyword?

What is a Keyword?

Keywords. You’ve heard of them. You know you should use them. But what in the world are they? To some, they are this mystical digital mojo that is closer to Luke Skywalker’s use of the force than a real, applicable marketing term. Place them in the right hands, and...
Should My Church Pay for Likes on Facebook?

Should My Church Pay for Likes on Facebook?

There are metrics that count, and then there are metrics that don’t. In the marketing world, we call those “vanity metrics” – things that look good, but don’t profit a whole lot in terms of real-world applications. One of those metrics that bounces back and...
What is Local SEO and Why Should I Care?

What is Local SEO and Why Should I Care?

First off, if you’ve made it past the headline, then bravo to you. There are a lot of people that will read the phrase “local SEO,” wonder what in the world that is, and then immediately click out of it. They may even make one of the faces below. But it’s not really...